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TRADIGO SINCE 1925

Everything for footwear and foot care since 1925

A story of products, care routines, materials and a commitment to making things last

OUR STORY

Over a century of care

1925

The Origins in Milan

Giovanni Tradigo founds the company at Via Lomazzo 11, Milan, specializing in supplying materials and accessories for footwear manufacturing and repair.

1930

A Growing Enterprise

Business consolidates and relocates to Via Procaccini 48. Giovanni and Maria build a family business rooted in dedication, ingenuity, and perseverance.

1950

Growth and New Materials

In the midst of the economic boom, Tradigo develops its wholesale operations and expands its product line, supporting the evolution of footwear with innovative materials and solutions.

1960

Innovation Takes Shape

Innovative shoe trees, boot shapers, and shoehorns are introduced. The company develops new models and broadens its range, bringing Tradigo products beyond Italian borders.

1970

The First Brands

Tradigo participates in major international trade fairs and registers its first brands: Gatto Nero, Dog, Flamingo, and GT, dedicated to shoe care and footwear accessories.

1983

The Strength to Rebuild

A devastating fire hits the company. Tradigo embraces a new challenge, continuing its journey within a profoundly transforming footwear market.

1990

From Shoes to Foot Wellness

The product range expands to incorporate comfort and foot wellness solutions. The Master and Podos brands are launched, alongside patented innovations like the Longuette shoehorn.

2010

Comfort Meets Sport

With the registration of the Athletic brand, Tradigo strengthens its presence in the athletic insole market, pairing movement and performance with traditional footwear care.

2025

GT: A Historic Italian Brand

A century after its founding, GT is officially entered into the Special Register of Historic Brands of National Interest. This recognition celebrates one hundred years of history, quality, and innovation—a testament to a heritage of tradition and reliability that continues to reinvent itself over time.

Historic black-and-white photograph of Tradigo
TRADIGO IN NUMBERS

100+

YEARS OF HISTORY

4

PRODUCT RANGES

8+

BRAND AND REFERENCES

IT

MADE IN ITALY

OUR POSITIONING

We compete on the value of care, not just price

For almost a century, we've developed products and tools that help people care for the things they use every day. For us, durability is more than a technical quality: it's a different way of looking at the things we own.

Group photo of the Tradigo team
OUR VALUES

What we believe in

Care

Every product is born from a precise focus on the real needs of those who wear shoes every day

Quality

Formulas, materials, and processes chosen to guarantee reliable results over time

Durability

Our goal is always to make things last longer: shoes, materials, and comfort

Expertise

Nearly a century of experience across the footwear, craftsmanship, and wellness sectors

Accessibility

Products anyone can use, from the everyday consumer to the specialized professional

Evolution

A long history, with an eye always turned toward new needs, materials, and solutions

Events

For almost a century, we've developed products and tools that help people care for the things they use every day. For us, durability is more than a technical quality: it's a different way of looking at the things we own.

Entrance to the Lineapelle trade fair
LINEAPELLE
Rho Fiera (MI)

For almost a century, we've developed products and tools that help people care for the things they use every day. For us, durability is more than a technical quality: it's a different way of looking at the things we own.

Red shoe and globe representing the MICAM fair
MICAM
Rho Fiera (MI)

MICAM è il salone internazionale leader del settore calzaturiero dove espongono oltre 1000 brand. La manifestazione si svolge due volte all’anno a Milano, capitale della moda, nel moderno e funzionale quartiere fieristico di Rho Fiera.

Expo Riva Schuh logo
EXPO RIVA SCHUH
Riva del Garda (TN)

EXPO RIVA SCHUH è ad oggi la manifestazione internazionale di riferimento per il settore calzaturiero del prodotto di volume, collocato in una fascia di prezzo medio. Expo Riva Schuh è un punto di incontro commerciale a livello internazionale: un appuntamento in cui aziende e buyer da tutto il mondo si incontrano e si confrontano.

Discover how our history lives on in today's products

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